The return of the Mission Statements

Vision and mission statements were once the flavor of many seasons. For sometime, I thought, they had lost their novelty and utility.

This article in today's WSJ assures me that the mission statements are alive and kicking.

More and more corporates are using loftier mission (or is it vision? ) statements to woo and motivate employees.

http://www.wsj.com/articles/corporate-mission-statements-talk-of-higher-purpose-1424824784

Long live the mission statement!