Example of reverse elasticity

Another example of reverse elasticity in industrial products. Stainless steel demand shrinks when price of nickel (ingredient of stainless steel) falls. Clip from Business India December 8-21 issue.

Curious Private label strategy

Private labels are usually cheaper than national brands. More Supermarket seems to think differently.
ANZAC Oatmeal Cookies is  the signature brand of  UNIBIC. More has introduced Oatmeal under its private Feasters brand @ Rs. 25 for  a pack of 75gms, while UNIBIC is priced at Rs.20 only. Just an oversight or has some thought gone into this?
Interestingly, both brands are manufactured at Unibic`s own factory!

7 L's of Consumer orientation

Read somewhere.

7 L's of Consumer orientation
Lurk, Look, Listen, Live, Learn, Like,  Love

The challenges for a market leader: Maggi

"How do you solve a problem like Maggi?"
Brand Equity: Oct 29 2014
http://bit.ly/VHS_Maggi

bahu vs. kiranawala

How the bahu views the kiranawala. A seemingly far fetched but interesting viewpoint.
New book by Damodar Mall
http://www.amazon.in/gp/aw/d/8184003854

Resume writing

ET on 10 ways to make your resume effective

United breaks guitars ; British loses sitars

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