The challenges for a market leader: Maggi

"How do you solve a problem like Maggi?"
Brand Equity: Oct 29 2014
http://bit.ly/VHS_Maggi

bahu vs. kiranawala

How the bahu views the kiranawala. A seemingly far fetched but interesting viewpoint.
New book by Damodar Mall
http://www.amazon.in/gp/aw/d/8184003854